Case Study 01
ServiceNow REST API Automation · From Manual Bottleneck to Sub-Second Ticket Creation
REST API · Process Automation · Global Rollout · APAC · LATAM · EMEA
Global ServiceNow Automation (Fixed Income)
APAC · LATAM · EMEA · Excel VBA · REST API · ServiceNow
A bottlenecked, email-based ticketing system across three global regions was creating submission failures, overloading the email server, and generating approximately one minute of processing time per ticket. The structural problem was not volume — it was architecture. The system was never designed for concurrent, high-frequency submission at scale.
The Problem
Thousands of simultaneous submissions via Excel and Outlook macros were overloading the email system. Each ticket took approximately 1 minute. No pre-submission validation. No confirmation on receipt. Failures were silent.
The Redesign
Built a master Excel template with direct REST API integration, a centralised dropdown database, pre-submission field validation returning the exact mismatching line, and automatic ticket number and URL return on confirmation.
The Outcome
Ticket processing reduced from approximately 1 minute to sub-second execution. Zero manual verification. Adopted across APAC, LATAM, and EMEA. Delivered under urgent timelines with live production issues resolved in real time.
Delivery ownership
I owned the full delivery cycle: mapping the process with analysts, bridging requirements with IT, self-teaching the REST API integration, coding the solution, testing the templates, validating results, supporting rollout, and measuring against acceptance criteria.
During rollout, different teams requested conflicting enhancements. I prioritised based on operational value, controlled scope to prevent delivery drift, and managed expectations while keeping adoption momentum across three regions.
Before vs After · Infographic
Engineering and Architecture
- Replaced per-team Excel and Outlook workflows with a single REST API-integrated master template connecting directly to ServiceNow
- Built a centralised dropdown database so all market templates updated automatically from one change
- Developed pre-submission validation returning the exact line and field mismatching ServiceNow requirements
- Returned live ticket numbers and direct URLs on submission, eliminating manual verification entirely
Market-Specific Solutions
- Designed customised templates for Luxembourg SE, NSD, Bolsas y Mercados Españoles, and Deutsche Börse AG Bonds
- Delivered separate templates for Frankfurt, Japan, and Hong Kong where market-specific structures required different handling
- Built market-specific data extraction tools to auto-populate required ticket fields from announcement paste
- Balanced global standardisation with local market flexibility through a scalable master template model
Delivery Under Pressure
- Self-taught REST API integration, navigated IT cybersecurity approval, and delivered under urgent project timelines
- Resolved live production issues in real time while keeping the running process visible and stable
- Controlled scope and prioritised enhancements when different teams requested conflicting changes
Technical Workflow · Before vs After