Project 1
Candidate Visibility Strategy in an AI Saturated Job Market
Personal Positioning Platform · Recruitment Differentiation · Career Re-entry · Strategy & Analysis · Solution Design · Delivery & Execution · Dublin · 2025-2026
Professional Positioning Platform
Business Analysis · Delivery Ownership · Market Positioning · Recruiter Decision Support
“I recognised that in a recruitment market shaped by AI assisted applications and high volume CV screening, evidence of capability had become more valuable than self description. I designed this platform to demonstrate business impact, structured thinking, and delivery ownership in a way a traditional CV could not.”
Live platform: rafabaltazar.com
Problem
In a high volume hiring environment, recruiters scan quickly, many applications look equally strong on paper, and genuine depth of experience can be buried beneath polished but generic positioning. A CV can claim capability, but it cannot reliably demonstrate it.
Solution
Designed and delivered a multi page professional positioning platform structured around recruiter decision flow, showing evidence of capability through case studies, outcomes, qualifications, FAQ handling, and clear contact pathways rather than relying on self description alone.
Result
Created a live, shareable decision ready asset that differentiates from standard CV only applications, addresses the employment gap directly, and demonstrates systems thinking, structured communication, and delivery ownership in a practical format.
The Challenge · The Solution
Business analysis logic
Context and analysis
- AI reduced the cost of producing highly optimised applications
- Recruiters increasingly rely on fast scanning and quick pattern recognition
- Many candidates lead with generic claims rather than evidence
- Career gaps are often filtered before they are explored in conversation
- Business, operations, BA, and PM professionals underuse portfolio style evidence compared with technical and creative roles
Design response
- Structured the platform around the recruiter’s decision journey rather than my career timeline
- Separated About, Experience, Portfolio, and Contact into distinct decision layers
- Translated experience into Problem → Solution → Result case studies
- Addressed the employment gap directly through an FAQ evidence layer
- Designed the site to be shareable internally by recruiters and hiring managers
Delivery
Discovery
Defined recruiter need, information gaps, and the limitations of standard CV positioning.
Architecture
Designed a four page structure based on decision value, not chronology.
Content
Converted 15+ years of experience into structured case studies with measurable impact.
Build
Developed and refined the platform through multiple rounds of review and usability adjustments.
Deployment
Acquired the domain, configured DNS, deployed through Netlify, and linked it across CV and applications.
Capabilities demonstrated
- Problem definition
- Market analysis
- Stakeholder thinking
- Requirements structuring
- Solution design
- Prioritisation
- Delivery ownership
- Iterative refinement
- Communication strategy
- Evidence based positioning